Started by an NYU-grad husband-and-wife team who fell in love with the ridiculously luxurious bedding they experienced on a weekend getaway (and who fell in shock with the linens’ corresponding price-tag, a whopping $800), Brooklinen has made it their mission to make the best of bedding accessible for everyone. “After we discovered how much the sheets cost, we went on the hunt for a comparable set at a better price, and we found that our options were limited to either a good price – at a big-box store where the options were overwhelming and the quality wasn’t great – or a good set of sheets, where the quality was exceptional but the price was not,” said Vicki.
Brooklinen co-founders - Rich and Vicki Fulop
When Rich and Vicki couldn’t find sheet nirvana, they got curious about the bedding industry. “We just thought we couldn’t be the only people looking to get nice sheets without having to spend a fortune,” said Rich. Ultimately, the couple researched and learned that the bedding industry was opaque and antiquated – operating on out-of-date, bloated supply chains, selling linens at 10x markups, and inflating thread counts. They envisioned a better way, and set out to upend bedding.
“Super-premium sheets like those found in luxury hotels can cost upwards of $500 retail. With a direct-to-consumer e-tailing model, the founders of Brooklinen help you—and your wallet—rest easier.” – Fast Company
Rich and Vicki redrew the bedding supply chain, implemented a direct-to-consumer business model to cut out the unnecessary costs and middlemen, spent over a year in R&D engineering the perfect set of sheets, and found a manufacturer to help them execute their vision.
Since their launch in October 2014, Brooklinen has landed in upwards of eighty thousand bedrooms and counting, and its founders continue to dedicate themselves to delivering quality and value to their patrons. We’re always listening and tweaking to incorporate what our customers say into our products and operations, and it makes us better overall,” says Vicki. In fact, their nifty envelope-closures and long-side and short-side tags (how did we ever live without these?!) were both changes they made based on direct consumer feedback.
They also apply the same extensive R&D process to every new product they launch. Brooklinen’s down-comforters are made in Canada from Hutterite down, and are luxuriously plush. They even nabbed The Sweethome’s “Best Comforter” award. The sheets are long-staple cotton in a soft, supple 480tc weave.
With a product that delivers on all of the quality and design, minus the luxury price-tag (a “Core” sheet set from Brooklinen, consisting of a flat sheet, fitted sheet, and two pillowcases, starts at just $99, while a comparable set from a top designer brand is approximately $300), it’s no wonder people don’t want to sleep without Brooklinen.
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