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Who knew towels
could make your day?

Available May 10th at 12pm EST

Who knew towels
could make your day?

Wrap yourself up in something a little extra, daily.


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Not Your
Average Towel

We know great days start and end with great towels.
 So we made towels that make all your daily rituals extra special.
 For mornings, nights—and everything in between—here’s one
 more reason not to put on pants.

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You're getting plush-er...

Whatever your preference, these towels perform.

Stack of Ultralight Sheets
Stack of Mid-Plush Sheets
Stack of Super-Plush Sheets

Ultralight

320 GSM
Our hardest-working towel. As soft as it is strong.
100% Turkish cotton

Mid-Plush

550 GSM
Our everyday towel with a little extra umph.
100% Turkish cotton

Super-Plush

820 GSM
Our thickest towel for spa-like comfort.
100% Turkish cotton

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Absorbent

Our towels are made to help you transition out of the shower and into the world seamlessly. From a light pat on the face to drying a headful of hair, let our towels do their job. So you can stay dry.

Shop towels Towel with water splash Towel with water splash

Don't Dampen Your Day

Our towels are made to help you transition out of the shower and into the world seamlessly.

From a light pat on the face to drying a headful of hair, let our towels do their job. So you can stay dry.

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Man drying his face

Made to Last

Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.

Complete Towel Set Complete Towel Set
Illustration of a Z-Twist
And last, and last

Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.

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Luxuriously designed for everybody

We don't skimp on self-care, which is why these towels spent two years in the making.

Woman in a tub Woman in a tub

And we mean everybody

We don't skimp on self-care, which is why these towels spent two years in the making.

You could say these towels were pet-tested, and human approved ;)

Dog in a towel

Looking for a total upgrade? Looking for a total upgrade?

Before our towels officially drop on May 10th,
elevate your entire AM to PM routine
with a fresh pair of sheets.
Before our towels officially drop on May 10th, elevate your entire AM to PM routine with a fresh pair of sheets.

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We’re raising our prices soon.

Since our launch five years ago, prices of cotton and other key commodities have significantly increased. Paying our suppliers fairly and providing you with the best products on the market is paramount to us—to that end, prices of some of our Classic and Luxe sheets will rise up to 15% starting March 26th, 2019.