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    The Towel
    Upgrade
    You Deserve     The Towel Upgrade
    You Deserve

    Available May 10th at 12pm EST

    Not Your
    Average Towel

    We know great days start and end with great towels.
 So we made towels that make all your daily rituals extra special.
 For mornings, nights—and everything in between—here’s one
 more reason not to put on pants.

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    Seriously, Ridiculously Plush

    Weighing in at 820+ grams, our towels are thicker and plushier than the average towel. Get ready to upgrade your bathroom to a spa-like oasis. Every. Single. Day.

    Thick and plush

    Weighing in at 820+ grams, our towels are thicker and plushier than the average towel. Get ready to upgrade your bathroom to a spa-like oasis.
    Every. Single. Day.

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    Extremely Soft and Incredibly Smooth

    We use only long-staple Turkish cotton because it produces the longest, strongest and finest cotton fibers in the world. In the case of cotton—longer is always better.

    Long staple

    Turkish cotton

    We use only long-staple Turkish cotton because it produces the longest, strongest and finest cotton fibers in the world. In the case of cotton—longer is always better.

    Single-Ply only

    Only single-ply yarn is used in our towels because it produces the finest, strongest threads.

    This can only be spun from long-staple cotton, and results in light, soft, yet extremely long-lasting towels.

    Absorbent

    Our towels are made to help you transition out of the shower and into the world seamlessly. From a light pat on the face to drying a headful of hair, let our towels do their job. So you can stay dry.

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    Don't Dampen Your Day

    Our towels are made to help you transition out of the shower and into the world seamlessly.

    From a light pat on the face to drying a headful of hair, let our towels do their job. So you can stay dry.

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    Made to Last

    Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.

    And last, and last

    Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.

    Details that make all the difference

    Luxuriously designed for everybody

    We don't skimp on self-care, which is why these towels spent two years in the making.

    And we mean everybody

    We don't skimp on self-care, which is why these towels spent two years in the making.

    You could say these towels were pet-tested, and human approved ;)

    Looking for a total upgrade? Looking for a total upgrade?

    Before our towels officially drop on May 10th,
    elevate your entire AM to PM routine
    with a fresh pair of sheets.     Before our towels officially drop on May 10th, elevate your entire AM to PM routine with a fresh pair of sheets.

    Shop Sheets