Who knew towels
could make your day?
Wrap yourself up in something a little extra, daily.
Not YourAverage Towel
We know great days start and end with great towels. So we made towels that make all your daily rituals extra special. For mornings, nights—and everything in between—here’s one more reason not to put on pants.
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Ultralight
320 GSM
Our fastest-drying lightweight—yet—absorbent towel. Did we mention soft?
Mid-Plush
550 GSM
A versatile mid-weight towel that’s super soft
and perfect for everyday use.
Super-Plush
820 GSM
Our bestseller. Our plushest and most luxurious, this towel turns your bathroom into a spa.
Absorbent
Our towels are made to help you transition out of the shower and into the world seamlessly. From a light pat on the face to drying a headful of hair, let our towels do their job. So you can stay dry.
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Made to Last
Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.
Luxuriously designed for everybody
We don't skimp on self-care, which is why these towels spent two years in the making.
Looking for a total upgrade? Looking for a total upgrade?
Before our towels officially drop on May 10th,elevate your entire AM to PM routinewith a fresh pair of sheets. Before our towels officially drop on May 10th, elevate your entire AM to PM routine with a fresh pair of sheets.
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