The Towel Upgrade
Available May 10th at 12pm EST
Not YourAverage Towel
We know great days start and end with great towels. So we made towels that make all your daily rituals extra special. For mornings, nights—and everything in between—here’s one more reason not to put on pants.Shop towels
We use only long-staple Turkish cotton because it produces the longest, strongest and finest cotton fibers in the world. In the case of cotton—longer is always better.
Only single-ply yarn is used in our towels because it produces the finest, strongest threads.
This can only be spun from long-staple cotton, and results in light, soft, yet extremely long-lasting towels.
And last, and last
Our towels are in it for the long haul. By using the superior Z-twist (as opposed to just the S-twist), watch these towels last longer than your summer fling.
Looking for a total upgrade? Looking for a total upgrade?
Before our towels officially drop on May 10th,elevate your entire AM to PM routinewith a fresh pair of sheets. Before our towels officially drop on May 10th, elevate your entire AM to PM routine with a fresh pair of sheets.Shop Sheets