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Why we are raising prices on the Classic Core Sheet Set

A note from the Founders

July 27, 2017

Hi Friends,

We launched Brooklinen in 2014 with the idea that people deserve the highest quality home essentials without the luxury markup. We’ve been proud to deliver on that promise to you for the past three years - offering luxury sheet sets starting at $99, holding prices steady in the face of increasing costs of raw materials, and rejecting the industry-standard 300% markup in favor of a fair deal for our customers.

While we’ve strived to keep the prices of all of our products where they’ve been since 2014, the cost of raw long-staple cotton has been steadily increasing. This puts pressure on the margins for some of our products, and ultimately impacts our ability to serve our customers best. To that end, the price of our Classic Core Sheet Sets will be increasing by 18% starting August 2, 2017.

This increase only applies to our Classic Core Sheet Sets. They’ll still be available at the current price starting at $99 for a few more days before the increase takes effect. If you’ve been considering a new set - now would be a great time to stock up or refresh your current set.

Providing a top-notch customer experience and improving upon our existing product supply chain is fundamental to us. We’re humbled by your support, and thank you for the opportunity to help make your homes a little cozier with our mission.

As always, please let us know if you have any questions or if we can help in any way.

All the best,
Rich & Vicki Fulop
Co-Founders, Brooklinen


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