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All About | Mar 19, 2020

Towel Textures 101

All AboutMar 19, 2020

Towel Textures 101

Your towels, like your bedsheets, should look good, feel good, and practically suit your needs. Differing towel weaves have a range of effects on a towel’s plushness, weight, and absorption. Towel weaves, like most textiles, are measured in GSM (grams per square meter). The higher the GSM, the denser the towel. And, usually, the denser the towel, the more absorbent it is and the longer it takes to dry. Each towel type thrives in a certain setting. So, let’s find out which towel is best for you. 

Imager by @annachurch_art | ALIGN : LEFT

Super Plush

Our most plush towels. With softness so good, you may struggle to get out of your towel and into your clothes. The Super Plush Towel is extra thick like the kind you’d find at a spa. 

They have some weight to them that says “I’m luxurious” with a weave that says “but I’m ready to work.” At 820GSM and intricate construction, they’re incredibly durable and deeply absorbent. This is the kind of towel you want to wrap around you after a long day and a warm bath. 


Our very soft, everyday towel. The Classic Towel has a medium-density and is our most absorbent weave. At 550GSM, they have a lighter construction than the Super Plush. Their mid-plushness makes them a super versatile kind of towel that is easy to care for and even easier to fold and store away. This is the kind of towel that holds you down during your busy week.


Our fastest drying towel. Even though this is our thinnest towel, we didn’t compromise on softness here. The Ultralight Towel is airy and fast-drying. Like the rest of our towels, it’s made from 100% Turkish Cotton so, at 320GSM, it holds a subtle plushness that still delivers cozy, breathable comfort. This is the kind of towel that’s eager to get the job done. 

Marled Towels | ALIGN : RIGHT


Our new Marled Towels are available in Classic and Super-Plush. We think you’ll feel comfortable with our 100% Turkish Cotton towels. Whether adding to your existing collection of Brooklinen towels or starting fresh, our marled colorways will surely add depth and dimension to your bathroom oasis.


This is a classic towel with a twist. Beside their bold colors and their fun fringe, The Hammam Towel has a terry backing. Terry weave is looped which means its moisture-wicking and super absorbent. This makes our Hammam towel perfect for a day at the pool or the beach but practical enough for your bathroom, too. This is the kind of towel that’s ready to party on one side and ready to work on the other. 

Melange Color-Block Bath Towel in Lake Blue | ALIGN : RIGHT


Our most stylish towel. The Melange Color-Block Towel is a mixed-weave towel. The color-block side is a soft flatweave while the flip side is warm cotton terry. Like the Hammam towel, the terry-backing makes our Melange more than fun to look at but also absorbent. This is the kind of towel that still looks like a style element when it’s hanging to dry. 

Towel textures say a lot about the towel. So, whether you’re upgrading your bathroom set, gifting, or just downright curious, picking the right towel for you is simple. Take a quick look at your current situation. What are they missing? Too brittle? Too light? Too heavy? Whichever you choose, you’ll be happy to learn they just get softer with every wash. 

Cybele is a freelance writer covering all things culture and lifestyle. She’s also a content strategist in the tech startup space and mastering Media Studies at The New School. You can find this native New Yorker canoodling her two dogs, trying out a new recipe, or on IG @cybelina.

At Brooklinen, we set out to
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We’re raising our prices soon.

Since our launch five years ago, prices of cotton and other key commodities have significantly increased. Paying our suppliers fairly and providing you with the best products on the market is paramount to us—to that end, prices of some of our Classic and Luxe sheets will rise up to 15% starting March 26th, 2019.