GSM (grams per square meter) measures how dense and heavy a towel is. Higher GSM = thicker and more absorbent; lower GSM = lighter and faster-drying. Super-Plush: 770 GSM (thick and spa-like), Plush: 500 GSM (softer and practical for every day). If you want luxury, go Super-Plush. If you prioritize quick dry time, go Plush.

Machine wash cold and tumble dry on low. Skip fabric softener as it coats the fibers and reduces absorbency over time. For best results, use our Essential Detergent and Wool Dryer Balls, which help fluff the fibers without buildup. Note: zero-twist towels may shed slightly in the first few washes - that is normal and resolves quickly.

Yes. All Super-Plush towels and robes are STANDARD 100 by OEKO-TEX certified, meaning they have been tested and verified free of harmful substances. They are made from 100% Aegean Turkish Cotton with no harsh treatments.

Both. The Super-Plush Robe is made from the same 770 GSM zero-twist Aegean Turkish Cotton as our towels, so it is genuinely absorbent - not just for show. It works as a post-shower wrap and holds up as an all-day lounging layer.

Super-Plush (770 GSM): Our thickest, most luxurious towel. Zero-twist construction makes it ultra-soft. Plush (500 GSM): Soft and versatile - great for everyday use. Waffle: A textured, lightweight weave that dries fast. Best for warm climates.

For towels: A standard Bath Towel works for most people. A Bath Sheet is larger (typically 35"x60"+) and better if you want full wrap-around coverage. For robes: Size up if you are between sizes - robes are meant to be worn loose.