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All About | May 09, 2019

Difference Between our Mid-Plush, Super-Plush and Ultralight Towels

All AboutMay 09, 2019

Difference Between our Mid-Plush, Super-Plush and Ultralight Towels

A good set of bath towels can make your morning shower feel more like a spa day. That’s why it pays to know what characteristics to look for when purchasing high-quality towels.

Per usual, Brooklinen is here to help. We broke down the difference between our mid-plush, super-plush, and ultralight towels and sheets so you know exactly what you’re buying into before you start shopping. Read ahead for a foolproof guide to figuring out the right type of towel for you.

The Low Down on our Mid-Plush Towels

Composed of 100% long-staple Turkish cotton, our Mid-Plush bath towels and sheets are the most absorbent ones we have to offer. Thin and lightweight, we designed our Mid-Plush towels to be super soft and perfect for everyday use.

The Mid-Plush Bath Towel Breakdown:

  •      Ultra absorbent

  •      Insanely soft single-ply construction

  •      Lightweight (only 550 GSM)

  •      Quick drying

  •      Thin and easy to handle

  •      Good for everyday use

Mid-Plush Move-In Bundle in Graphite

A Lesson on our Super-Plush Towels

Thicker and fluffier than our mid-plush towels, our Super-Plush towels are designed to provide luxury spa-like comfort. Not only do they get softer and fluffier with every wash, our Super-Plush towels will quickly dry you off—without it drying out your skin.

The Super-Plush Bath Towel Breakdown

  •      Thick and blanket-like

  •      Ultra soft single-ply construction

  •      Heavyweight (820 GSM)

  •      Won’t irritate skin

  •      Get more soft and fluffy over time

And Let's Not Forget Our Ultralight Towels

Simple but versatile, our Ultralight Towels are made from 100% Turkish cotton and boast a super soft terry weave. Designed as a lightweight option for travelers, gym-goers, and warm weather dwellers, our Ultralight Towels are easy to carry and quick-drying--making them an awesome alternative for people on-the-go.

The Ultralight Towel Break Down -

  •      Ultra lightweight (320 GSM)

  •      Fast-drying

  •      Easy to carry

  •      Energy-saving (takes less time to machine dry)

  •      Good for warm weather areas

Before you stock up on high-quality bath towels, take the time to consider what characteristics are most important to you. If you’re looking for a soft but super absorbent towel for everyday use, our Mid-Plush towels are the way to go. However, if you’re in the market for something a little more spa-like, our ultra fluffy Super-Plush towels are a great solution. And for those of you searching for the perfect towel to use on-the-go, consider our Ultralight Towel as a lightweight and fast-drying alternative.


Caroline is a writer living in New York City. She contributes regularly to publications including The New York Times, AD, and Apartment Therapy. When she’s not covering the latest in art, interiors, and design, she’s usually playing music, watering (and talking to) her plants, or hanging with her rescue bunnies, Daisy and Daffodil. You can find more of her work at carolinecameronb.com.

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We’re raising our prices soon.

Since our launch five years ago, prices of cotton and other key commodities have significantly increased. Paying our suppliers fairly and providing you with the best products on the market is paramount to us—to that end, prices of some of our Classic and Luxe sheets will rise up to 15% starting March 26th, 2019.